White Hawk Solutions

Summary

White Hawk Solutions had built a solid cyber security consultancy, but their website wasn’t generating leads and didn’t reflect the quality of their work or accreditations. Simon Colton, Company Director, knew it didn’t look right and wasn’t confident sending any prospects there.

We rebuilt White Hawk’s new brand and website around clarity, credibility, and a tone that communicated approachability, deliberately avoiding the typical cyber “hacker” clichés and fear-led messaging. Since launch, traffic has increased and the website has helped generate new business, including Cyber Essentials work. Simon now has a brand & website he can be proud of, and one that reflects the ambitions of White Hawk Solutions.

The Challenge

Simon had grown White Hawk Solutions through strong relationships and delivery, but the business had outgrown its original brand and website.

The problems were clear:

• The website wasn’t generating new leads
• It didn’t look professional or polished compared to competitors
• It wasn’t clear what White Hawk Solutions actually did or who they were for
• Key trust signals, like Cyber Essentials accreditation, weren’t being used effectively

As a result, the website wasn’t supporting growth. Simon wasn’t confident sending prospects there, and the brand didn’t reflect the standard of the service being delivered. Competitors simply looked sharper, clearer, and more credible.

The Approach

We started with a series of in-depth discovery sessions to properly understand the business, Simon’s goals, and how White Hawk Solutions needed to be perceived.

A key part of the strategy was deciding what not to do. We deliberately avoided:

• “Hacker” or intimidating cyber security aesthetics
• Jargon-heavy or fear-based messaging
• Overly technical language that alienates non-experts

Instead, we positioned White Hawk as:

• Approachable and human
• Calm, knowledgeable, and trustworthy
• Focused on helping businesses feel secure and in control

From this, we produced a full brand strategy and identity system, including brand guidelines, visual identity, and a supporting asset pack for digital and social use.

With the brand direction set, we rebuilt the website from the ground up. This wasn’t just a visual refresh, the structure, content, and messaging were all redesigned to make it immediately clear:

• What White Hawk Solutions does
• Who it helps
• Why it should be trusted

Accreditations, testimonials, and credibility markers were brought to the forefront, and the site was designed to feel modern, confident, and easy to navigate.

Ongoing Support

Following the website launch, we continued working with White Hawk to support growth and visibility.

This included:

• Further refinements to key pages
• Making testimonials easier to update and reuse
• Creating a large set of branded imagery for LinkedIn and blog content
• Ongoing marketing and content support, including SEO tracking, planning calls, and social content strategy

The website is now treated as a live business tool, not a finished project.

The Impact

White Hawk Solutions now has a brand and website that reflects the quality of the business behind it.

The results:

• Increased website traffic
• Greater confidence sharing the site with prospects
• Regular positive feedback on the look and clarity of the website
• New business generated directly through the site, including Cyber Essentials work

Most importantly, the website now supports Simon’s growth plans instead of holding them back. White Hawk Solutions looks credible, professional, and competitive, without losing its human, approachable edge.

“Brilliant engagement throughout and a fantastic final product. I’m much happier with the website and would absolutely recommend Broadwise Solutions.”

Simon Colton, Director, White Hawk Solutions